diff --git a/service.go b/service.go
index 297d9fd..9fa9bc0 100644
--- a/service.go
+++ b/service.go
@@ -6,8 +6,10 @@ import (
 	"strconv"
 	"strings"
 	"sync"
+	"time"
 
 	"github.com/antonholmquist/jason"
+	"github.com/pyk/byten"
 )
 
 // Service represents constantly updating info about single service.
@@ -107,6 +109,8 @@ func (s Service) StatusLine() string {
 }
 
 // Value returns current value for the given var of this service.
+//
+// It also formats value, if kind is specified.
 func (s Service) Value(name VarName) string {
 	if s.Err != nil {
 		return "N/A"
@@ -115,11 +119,20 @@ func (s Service) Value(name VarName) string {
 	if !ok {
 		return "N/A"
 	}
-	if val.Front() == nil {
+
+	v := val.Front()
+	if v == nil {
 		return "N/A"
 	}
 
-	return fmt.Sprintf("%v", val.Front())
+	switch name.Kind() {
+	case KindMemory:
+		return fmt.Sprintf("%s", byten.Size(v.(int64)))
+	case KindDuration:
+		return fmt.Sprintf("%v", time.Duration(v.(int64)))
+	default:
+		return fmt.Sprintf("%v", v)
+	}
 }
 
 // Values returns slice of ints with recent
diff --git a/var.go b/var.go
index 3a03ac1..71593e3 100644
--- a/var.go
+++ b/var.go
@@ -6,16 +6,29 @@ import "strings"
 //
 // It has dot-separated format, like "memstats.Alloc",
 // but can be used in different forms, hence it's own type.
+//
+// It also can have optional "kind:" modifier, like "mem:" or "duration:"
 type VarName string
 
+type varKind int
+
+const (
+	KindDefault varKind = iota
+	KindMemory
+	KindDuration
+)
+
 // ToSlice converts "dot-separated" notation into the "slice of strings".
 //
 // "dot-separated" notation is a human-readable format, passed via args.
 // "slice of strings" is used by Jason library.
 //
 // Example: "memstats.Alloc" => []string{"memstats", "Alloc"}
+// Example: "mem:memstats.Alloc" => []string{"memstats", "Alloc"}
 func (v VarName) ToSlice() []string {
-	return strings.FieldsFunc(string(v), func(r rune) bool { return r == '.' })
+	start := strings.IndexRune(string(v), ':') + 1
+	slice := strings.FieldsFunc(string(v)[start:], func(r rune) bool { return r == '.' })
+	return slice
 }
 
 // Short returns short name, which is typically is the last word in the long names.
@@ -27,3 +40,18 @@ func (v VarName) Short() string {
 	slice := v.ToSlice()
 	return slice[len(slice)-1]
 }
+
+func (v VarName) Kind() varKind {
+	start := strings.IndexRune(string(v), ':')
+	if start == -1 {
+		return KindDefault
+	}
+
+	switch string(v)[:start] {
+	case "mem":
+		return KindMemory
+	case "duration":
+		return KindDuration
+	}
+	return KindDefault
+}
diff --git a/var_test.go b/var_test.go
index 343e10e..ddc084d 100644
--- a/var_test.go
+++ b/var_test.go
@@ -16,4 +16,32 @@ func TestVarName(t *testing.T) {
 	if short != "Alloc" {
 		t.Fatalf("Expecting Short() to be 'Alloc', but got: %s", short)
 	}
+
+	kind := v.Kind()
+	if kind != KindDefault {
+		t.Fatalf("Expecting kind to be %v, but got: %v", KindDefault, kind)
+	}
+
+	v = VarName("mem:memstats.Alloc")
+
+	slice = v.ToSlice()
+	if len(slice) != 2 || slice[0] != "memstats" || slice[1] != "Alloc" {
+		t.Fatalf("ToSlice failed: %v", slice)
+	}
+
+	short = v.Short()
+	if short != "Alloc" {
+		t.Fatalf("Expecting Short() to be 'Alloc', but got: %s", short)
+	}
+
+	kind = v.Kind()
+	if kind != KindMemory {
+		t.Fatalf("Expecting kind to be %v, but got: %v", KindMemory, kind)
+	}
+
+	v = VarName("duration:ResponseTimes.API.Users")
+	kind = v.Kind()
+	if kind != KindDuration {
+		t.Fatalf("Expecting kind to be %v, but got: %v", KindDuration, kind)
+	}
 }